Pune (Maharashtra) Stylista.com shop at Rudraksh
India’s first collaborative online fashion platform, Stylista.com will host its first ever pop-up shop in Pune this month. On display will be exclusive designer collections from Wendell Rodricks, Priyadarshini Rao, Yogesh Chaudhary, Nishka Lulla, Tanya Sharma, Rinku Dalamal and their in-house label Stylista Original, with all merchandise priced under Rs. 5,000.
Days & Dates: Friday, 20th & Saturday, 21st June 2014
Time: 11 am to 8 pm
Venue: 201 Rudraksh, 104 Varsha Avenue, Anand Park, off ITI Road, Aundh, Pune. Above Providore
Anjana Sharma Fashion Director & COO, Stylista.com
A keen follower of lifestyle trends, Anjana’s interests include fashion, adventure sports, travel and entertainment. She was brought on board the Stylista.com team by the other three founders to spearhead creative & fashion direction for the startup.
Anjana has worked in advertising, marketing & business management in a career spanning over 20 years. Most recently, she was with IMG Reliance as Director Fashion, overseeing 4 seasons [till Sept ’12]. To her credit is the introduction of Talent Box, Indian Textile Day, LFW TV and the overall revamp of the platform, taking it to another level. Her efforts and knowledge have been acknowledged and recognized by designers, retailers and the fashion media.
In Dec 2011 Elle magazine listed her as a power player in the fashion industry and in December 2012 Elle listed her as a visionary in the Indian fashion landscape. She has also been invited to speak at various industry forums including Images 2012 and Hindustan Times Luxury Summit 2012. She has also judged various graduation collections at design colleges.
Prior to that she has been in senior positions at Ambience, Percept, P9 &Blue Frog.
Profile
India has recently seen a surge in the number of online shopping portals, thanks to their ease, simplicity and convenience. However, the current fashion e-commerce market feels like one giant mall of sameness, with a ton of stores carrying slight variations of the exact same outfits.
To address this issue, an enterprising group of fashion and business entrepreneurs has come together to launch Stylista.com in November 2013, a global online destination for fashion forward women. With an aim to reinvent the online retail market in India, Stylista.com is a collaborative social shopping platform stocked with its own private label as well as highly curated collaborations with some of India’s best-known designers who have created exclusive lines for the website.
A new kind of retail experience, Stylista.com is a 100% online platform that cuts out all the middlemen to create limited edition fashion at truly disruptive prices.
HOW IT WORKS
Monthly Collections - Each month, Stylista.com creates a range of incredible garments as part of their permanent collection. The result is a carefully crafted destination for all your closet essentials – from luxurious gowns to easy basics – all year round.
Designer Collaborations - Twice a month, Stylista.com handpicks talented Indian designers to create exclusive collections across different styles. All collaborations are strategically thought through based on brand appeal, distribution, critical acclaim and pricing. This allows designers to create relevant, fashion forward products and gives consumers an opportunity to sample their favourite designers at affordable prices.
Free Membership - As aStylista.com member, customers will have access to exclusive previews and monthly launches at no cost. The larger the customer base gets, the more sales grow and the lower the prices become!
Limited Run - Stylista.com’s tightly edited collections are RARELY MADE AGAIN, unless something becomes a trend that’s hard to ignore. They always produce a limited number of garments in each style, and collections are only open until all items sell out.
Fully Integrated - Stylista.com manufactures every garment in-house. This allows the team to keep a close check on quality and maintain low prices, which in turn makes for very happy customers!
Global Shipping - Stylista.com ships globally at minimum cost, and strongly believe that a woman’s wardrobe should not be defined by her time zone. That’s why they make a conscious effort to work with a wide variety of designers to make fabulous fashion accessible to anyone, anywhere.
Highly Connected - Their web-based approach allows Stylista.com to offer consumers unparalleled value, while their comprehensive product selection, exceptional customer service and editorial voice establish them as a trusted go-to destination for all your style needs.
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