Automobile Section - Hindustan Motors all set to launch BS IV-compliant diesel Ambassador
Hindustan Motors all set to launch
BS IV-compliant diesel Ambassador
1.5-litre vehicle displayed to taxi associations atHM plant
HOOGHLY (West Bengal), May 24:
C K Birla Group’s
flagship company Hindustan Motors Ltd. (HM) is all set to launch a BS
IV-compliant diesel-powered Ambassador.
Company
officials displayed 1.5-litre BS IV diesel-driven Ambassadors in different
configurations to office-bearers of Kolkata’s different taxi associations at
HM’s plant located in Uttarpara here today. Representatives of the associations
and some leading HM dealers too drove and rode the vehicles on the test track
here to get an actual feel of the forthcoming car.
Following
extensive test driving, senior functionaries of the taxi associations and the
dealers found the BS IV-compliant Ambassadors distinctly superior to the
current BS III model.
Mr. Bimal
Kumar Guha, general secretary of Bengal Taxi Association, said, “I myself drove
the BS IV Ambassador over several laps of the test track and found that the new
vehicle offers higher power and torque, better vehicle control with power
steering, improved gradient negotiating capacity, better cooling and overall
better driveability with no compromise on fuel consumption. Of course, it meets
the emission norms. I could not detect any smoke.”
Mr. Tarak
Nath Bari, secretary of Calcutta Taxi Association, stated, “Driving the BS IV
Ambassador, today, was a pleasant experience. The forthcoming vehicle is
positively better than the current BS III vehicle. The drive proved that the
new vehicle fully matches the technical specifications provided by HM. It is
real value for money and will positively make better business sense to buyers,
particularly in the taxi segment. Kolkata had been waiting for BS IV diesel
Ambassador for quite some time.”
The
introduction of the new BS IV-compliant Ambassador will now open for Hindustan
Motors 17 metropolitan cities where sale of BS III cars had been banned from
April 2010.
HM will be
launching the BS IV diesel Ambassador in the market very soon with a new name.
About Hindustan
Motors Limited
Hindustan
Motors Limited, the flagship venture of the multi-billion dollar CK Birla
Group, was established during the pre-Independence era at Port Okha in Gujarat.
Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal,
where the company began the production of the iconic Ambassador.
Equipped
with integrated facilities such as press shop, forge shop, foundry, machine
shop and aggregate assembly units for engines, axles etc, the company currently
manufactures Ambassador (1500 and 2000 cc diesel, 1800 cc petrol, CNG and LPG
variants) in the passenger car segment, light commercial vehicle 1-tonne
payload mini-truck Winner’s 1.5-litre and 2.0 litre diesel versions and Winner 1.8
XD PLUS (CNG) model, and auto components at its Uttarpara plant. The company
also runs operations at Pithampur near Indore in Madhya Pradesh where it
produces Winner.
Hindustan
Motors entered into technical collaboration with Mitsubishi Motors Corporation
of Japan in 1998. Under this license, HM manufactures/markets premium
Mitsubishi passenger vehicles from its third plant situated at Tiruvallur and
office in Chennai in Tamil Nadu. Lancer was the first Mitsubishi vehicle to be
introduced in India by HM in 1998 and it was followed by Montero (2001), Pajero
(2002), Cedia (2006), Outlander (2008) and Lancer Evolution X in 2010. Special
edition variants of some of these vehicles were also launched in between.
Pajero Sport, which was launched on March 12, 2012, is the latest member of the
HM-Mitsubishi group of vehicles in India. It has won BBC Top Gear’s ‘Off-roader
of the Year 2012’ award.
Hindustan
Motors is committed to core values of quality, safety, environmental care and
holistic customer orientation.
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