Pajero Sport’s Anniversary Edition
Pajero Sport’s Anniversary Edition
Set to Zoom In
CHENNAI,
July 16, 2013: Mitsubishi Pajero Sport’s fans and sport utility
vehicle connoisseurs have something special to look forward to. Having
delighted thousands of customers following its launch in India a year ago, the
robust yet luxurious SUV will very soon be available in its Anniversary Edition
avatar, packed with attractive features in keeping with the demand of customers
and prospects.
Adjudged
‘Off-roader of the Year 2012’ by the prestigious BBC Top Gear magazine,
Mitsubishi Pajero Sport, which is manufactured at Hindustan Motors Ltd.’s plant
in Thiruvallur near Chennai, has built up an enviable following in its SUV
segment. Pajero’s success in the world’s toughest inter-continental automobile
racing contest, the Dakar Rally, over the years is unmatched. Its reincarnation
in 2012 as Pajero Sport has proven the legendary off-roader to be a refined car
for urban traffic as well.
Mr. Uttam Bose,
Managing Director & CEO, Hindustan Motors Ltd., “The launch of Pajero Sport
Anniversary Edition is a reflection of our customer-centric approach and also
the success of the vehicle during the last one year. In our endeavour to give
maximum value to customers we have incorporated new features based on their
feedback. We are confident that the additions will contribute to customer
delight and consolidate Pajero Sport’s position as a true SUV which matches the
needs of city driving as well. Pajero Sport buyers are bound to feel the
difference. The Anniversary Edition will enable the buyers to celebrate the
legacy with style.”
The new features
will include touch screen audio system with GPS navigation and rear view camera,
sporty rear spoiler, body colour bumper and mud guard along with Anniversary
Edition emblem. Among other novel facilities will be super select 4WD which
provides freedom of choosing 4X2 for fuel efficiency or three different types
of 4X4 to tackle any terrain. The Anniversary Edition continues to offer
state-of-the-art high quality interior, unmatched by competition.
About Hindustan Motors Limited
Hindustan Motors Limited,
the flagship venture of the multi-billion dollar CK Birla Group, was
established during the pre-Independence era at Port Okha in Gujarat. Operations
were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the
company began the production of the iconic Ambassador.
Equipped with integrated facilities
such as press shop, forge shop, foundry, machine shop and aggregate assembly
units for engines, axles etc, the company currently manufactures Ambassador
(1500 and 2000 cc diesel, 1800 cc petrol, CNG and LPG variants) in the
passenger car segment, light commercial vehicle 1-tonne payload mini-truck
Winner’s 1.5-litre and 2.0 litre diesel versions and Winner 1.8 XD PLUS (CNG)
model, and auto components at its Uttarpara plant. The company also runs
operations at Pithampur near Indore in Madhya Pradesh where it produces Winner.
Hindustan Motors entered
into technical collaboration with Mitsubishi Motors Corporation of Japan in
1998. Under this license, HM has manufactured/marketed premium Mitsubishi
passenger vehicles from its third plant situated at Thiruvallur and office in
Chennai in Tamil Nadu. Lancer was the first Mitsubishi vehicle to be introduced
in India by HM in 1998 and it was followed by Montero (2001), Pajero (2002),
Cedia (2006), Outlander (2008) and Lancer Evolution X in 2010. Special edition
variants of some of these vehicles were also launched in between. Pajero Sport,
which was launched on March 12, 2012, is the latest member of the HM-Mitsubishi
group of vehicles in India. It has won BBC Top Gear’s ‘Off-roader of the Year
2012’ award.
Hindustan Motors is
committed to core values of quality, safety, environmental care and holistic
customer orientation.
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