Tata Motors (INDIA) - Tata Motors IIFA Awards
·
Tata
Motors IIFA Awards fever continues on digital and on-ground
This
virtual contest will come alive in August with Mr. Alok Pandey setting on a
unique drive in the stunning ZEST, covering famous Bollywood destinations
Mumbai,
June 27, 2014:
Tata Motors, today concluded the ‘Zestful Bollywood Pilgrimage’ – a unique
virtual Bollywood Contest and has selected Mr. Alok Pandey as the winner of
this unique property. The virtual contest will come alive in August as Mr.
Pandey will embark on an exciting drive, discovering famous Bollywood
locations. He will be among the first few to exclusively experience the dynamic
Zest on Indian roads, in true filmy style.
Announcing
the winner, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle
Business Unit,
Tata Motors said, “We received an overwhelming response for our
association with IIFA. The Zest was loved by stars at Tampa Bay and we wanted
to extend this connect on digital for Bollywood enthusiasts with the Zestful
Bollywood Pilgrimage. The contest saw 58 million impressions, and we saw more
than 5,500 registrations flooding in. We are proud to announce Mr. Alok Pandey
as the winner of this unique contest. This virtual contest also will realize
on-road when the Zest and Mr Pandey, will cruise across India visiting iconic
Bollywood locations. This innovative contest stands testimony to our continued
efforts to excite our customers and strengthen the brand associations.”
The Zest from Tata Motors is a stunning and
dynamic compact sedan and was a head turner, at the Auto Expo 2014. With
initiatives like the Zestful Bollywood Pilgrimage, the company is engaging with
its consumers effectively and is developing strong brand resonance among the auto
enthusiasts.
The company launched the Zestful Bollywood
Pilgrimage on 4th June
2014 through a Facebook Application and has been able to reach out to 1.1
million people, across the country. This contest witnessed phenomenal
participation in a bid to win a historic Bollywood journey. The participants
were asked to identify five iconic Bollywood locations featured in movies,
which led them through a virtual pilgrimage. At the end of the pilgrimage the
participants were asked to create a Bollywood scene featuring the Zest as the
lead star.
The company will award Mr. Alok
Pandey with a thrilling journey on a Zestful Pilgrimage; a fully sponsored trip
accompanied by 2 of his friends in the month of August. Along the way, they
will get to witness the famed and iconic Bollywood locations in India that have
been captured in famous and highly celebrated Bollywood films. Thus, realizing
their dreams of feeling like a star, making it their most Zestful moment.
Comments
Post a Comment