Mahindra 2 Wheelers’ Duro DZ registers `Romba Solid’ 14% growth v/s last quarter. Cumulative YTD Sales at 30,488 units

Mahindra 2 Wheelers’ Duro DZ registers `Romba Solid’ 14% growth v/s last quarter. Cumulative YTD Sales at 30,488 units.

Mumbai, July 2012: Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 15.4 billion Mahindra Group, continued to build its presence in the two wheeler segment.

The recently launched, `ROMBA SOLID’ Duro DZ has been witnessing consistent growth. It sold 24,618 units this quarter. That’s a 14% growth over last quarter when Duro DZ sold 21,547 units.

Overall, the company’s cumulative scooter sales from April to June 2012 stood at 30,488 units. Sales in June 2012 were 11,201 units.

Now, the company is launching yet another scooter - the powerful, stylish, fully loaded Rodeo RZ this month. The eagerly awaited Rodeo RZ received rave reviews from auto experts all across the country. They seem thrilled by the performance and the unique, modern features on this new scooter.

“We are thrilled by increasing consumer preference for the recently launched Duro DZ. Consumers are loving this `Romba Solid’ scooter, that is designed specifically for tough Indian roads. We will build on this growth momentum, with the launch of our new scooter, the Rodeo RZ, this month. Young, modern couples would be excited by this zippy, stylish scooter that comes fully loaded with a range of unique features for the modern lifestyle.” says Mr. Viren Popli, Senior V.P. Marketing, Sales and Customer Care, Mahindra Two Wheelers.

The cumulative sales for the company have crossed a landmark figure of three lakh units.

Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.

Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai , India , Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India ’s Top 500 Companies.

HINDUSTAN VICHAR

(Automobile Section)